Email Marketing Rules1st Mobile Christmas Greeted with Rise in Email Mobile-Friendliness
In this guest column for ClickZ, I take a deeper dive into the email mobile-friendliness research that’s highlighted in our Email Insights & Trends from Thanksgiving, Black Friday & Cyber Monday #Infographic.
Looking at the promotional emails of nearly 110 major online retailers, we found that from early October to late November the percentage of retailers using mobile-friendly email design rose by more than 40%—from 23% to 32%. That substantial increase bodes well for gains to come in early 2014.
The details are even more encouraging, with responsive design making a huge jump and positive signs among those retailers still using largely desktop-centric designs as well.
>> Read my column on ClickZ.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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