Email Marketing Rules#ETCafe Twitter Chat Preview: Measuring Email Marketing Success
The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is held directly on Twitter, hosted by @ExactTarget. This week I’ll be a guest on the chat and…
The One-Two Punch of Subject Lines and Preheaders
While the growth of mobile email has more radically affected email design, it’s also affected subject lines by displaying fewer characters. As a consequence, subject lines have been steadily trending shorter over the past few years. While we used to recommend that subject lines be no longer than around 60 characters, now…
Sending a Welcome Series Is the New Onboarding Differentiator
The beginning of an email marketing relationship is the most important. Not only are subscribers more engaged and more likely to convert, but optimizing the experience of a subscriber’s first month or so on your list can extend the overall time they remain engaged with your brand via email. The welcome email…
Yahoo Mail Hacking Reveals Do-Not-Reply Failures
Much has been written about all the Yahoo Mail accounts that have been hacked in recent months. One of my tracking accounts was among those hacked and hijacked into sending a spam email to each of the contacts in my address book—which was full of sender addresses used by retailers to send…
The Many Gradations of Mobile Email Design
With mobile email reading now beyond the critical mass stage for nearly every brand, marketers are finally making creating mobile-friendly emails a priority. According to a MarketingSherpa survey, it’s an even greater priority than integrating email and social, which I think is very appropriate and overdue. My design colleagues here at ExactTarget…
The Last Word on March 2013
A roundup of articles, posts, tweets and emails you might have missed last month: Must-read articles, posts & whitepapers Responsive email design (#RED) Spamhaus Speaks Marketers Push to Take Email Mobile Marketing In The Age Of The Inbox Within The Inbox Using a Popover as an Acquisition Tactic Triggered Emails Secure Higher…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
