Email Marketing RulesGet Inspired by ‘The Best of the Email Swipe File’
A swipe file is a record of your top-performing campaigns that you return to for learnings and ideas. It was this concept that inspired us to create the Email Swipe File on Pinterest, where we share the emails and landing pages that excite and impress us. We’ve already shared nearly 150 examples…
Things I Would and Would Not Apologize For
Considering the complexities and high volume of our industry, mistakes are practically unavoidable. But just because you’ve made a mistake doesn’t mean an apology email is necessary. Most brands won’t send a single apology email over the course of a year, and in recent years less than one-tenth of one percent of…
Once Again, I Double-Dog Dare You!
In 2008 and 2010 I double-dog dared marketers to experiment with some little-used, out-of-the-box, perhaps even weird tactics. Some of those tactics are not so uncommon anymore while others are just as rare as they ever were. Since it’s been more than three years and email marketing is all about experimentation, I…
Email Marketing Rules Is Now on Pinterest
You can now find every image posted on EmailMarketingRules.com on Pinterest. Just visit the Email Marketing Rules pinboard or click on any image in any of my posts and you’ll be taken directly to the pin on Pinterest. Also be sure to check out ExactTarget’s other pinboards including: Email Swipe File Facebook…
Join My Webinar on Email Marketing Best Practices on May 28
The Good, the Bad and the Best: Practices for a Post-Wild West Email Marketing World Adopting email marketing best practices isn’t about ticking boxes. It’s about execution. Join me on Tuesday, May 28, 2013 at 2:00 p.m. (EDT), as I discuss a variety of best practices and share real-world examples of brands…
‘Email Marketing Rules’ Now Available in Paperback with Foreword by Jay Baer
My book on email marketing best practices, Email Marketing Rules, is now available in paperback with a Foreword by Jay Baer, the President of Convince & Convert, author of Youtility, and co-author of The NOW Revolution. Jay is that rare individual that understands how social media, email marketing and content marketing all…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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