Email Marketing RulesInfographic: The State of Welcome Emails
To determine the current state of welcome email programs, ExactTarget examined the welcome emails of more than 160 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, and nonprofits. The infographic below summarizes our findings. For more on this research, including examples of welcome emails, check out More Brands Sending Welcome Emails,…
The Last Word on April 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Nine email marketing tricks that earn eBags $14 a head on email subscribers (Smart Company) Subscribers, Fans, & Followers: 2013 Global Executive Summary (ExactTarget) 66% of marketers say email delivers ‘excellent’ or ‘good’…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
