Email Marketing RulesI’ll Be Talking Holiday Preparation on This Week’s #ETCafe Twitter Chat
I’ll be the guest for @ExactTarget’s #ETCafe Twitter chat this Thursday 11am-12pm EDT, where we’ll be discussing preparing for a successful 2013 holiday season. Here’s a preview of the questions that we’ll cover: 1. Have you reviewed the performance of your holiday email marketing campaigns from last year? What did that process…
Gmail’s New Inbox: Our Take on Tabs
The inbox is a dynamic place. The latest change comes from Gmail, which debuted its new tabbed interface two months ago and is now nearly done rolling it out to all their users. With every change that comes along, there’s understandable concern by marketers that their efforts will be undermined and, in…
My 15 Minutes with Google Glass
I recently got my hands on a Google Glass, thanks to intrepid Glass Explorer and fellow ETer Jeff Rohrs, who has already written extensively about his experiences with the wearable device. I wanted to share some of my impressions as well, plus a cross-channel marketing takeaway. First, this is clearly a beta…
Infographic: 2013 Email Marketing Holiday Calendar
Christmas Day is just a little over five months away!!! That means it’s time to put on your Santa thinking caps and start mapping out your holiday email campaign strategy. Already the first signs of the holiday season are showing up in inboxes as some marketers deploy their “Christmas in July” campaigns—or…
It Should Have Never Been Social Vs. Email
Email marketers have endured years of misguided “email is dead” rants from folks whom believed social was superior, but it appears that the script has been flipped. Increasingly, headlines like Email Is Crushing Twitter, Facebook for Selling Stuff Online, Why Email Punches 100x Above Social Media and Stores Seeking Shoppers Find Email Outdraws…
Happy Birthday to Me, a Free Book for You
Today is my birthday! Besides being spoiled by my wonderful family, it’s a day when I tend to reflect on what I’ve accomplished over the past year and think about my goals for the next. My biggest accomplishment over the past year has been the publication of my first book, Email Marketing…
Watch “The 5 Design Trends behind ‘The Best of the Email Swipe File'” Webinar
If you missed the webinar that Andrea Smith and I did yesterday on “The 5 Design Trends behind ‘The Best of the Email Swipe File,’” the slides (with notes) and a recording of the 45-minute webinar are now available. View the slides on SlideShare >> Watch the webinar recording (registration required) >>…
The Long and Short of Progressive Profiling
Data is the fuel for all targeted and tailored messaging. Getting good information is the tricky part. The best sources of intel comes directly from your subscribers. Much can be inferred by your subscribers’ purchases, browsing and other interactions with your brand, but there’s also value in asking your subscribers directly about…
The Last Word on June 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers The Cost of a Subpar Email Campaign (Multichannel Merchant) Mobile Is Eating The World (AVC) Gmail for Android 4.5 – First Impressions – Part One (BrightWave Marketing) Bonobos & Email Aptitude Part III:…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
