Email Marketing RulesWhich of the 200+ Pins in the Email Swipe File Is Your Favorite? Tell Us & Win
ExactTarget’s Email Swipe File on Pinterest now has more than 200 pins of inspiring emails and landing pages. To celebrate this milestone, we’re giving away 10 print editions of The Best of the Email Swipe File, which highlights the 20 examples from the pinboard that we most hope you’ll steal, test, and…
10 Inspiring Holiday Header Email Designs
In the first of our four Holiday Retail Design Tips videos, I talk about using your email design to send a clear signal to subscribers that it’s time for them to start their holiday gift buying. A big part of that is creating a holiday header—that is, adding seasonal imagery, messaging and…
I’m Now Sharing on SlideShare and Google+
I’ve jumped on the SlideShare bandwagon. I’ve uploaded several presentations and infographics, as well as an exclusive except from Email Marketing Rules. I’m only sharing content that I produced or made significant contributions to, so if you’d like access to all the cross-channel goodness that ExactTarget produces, check out ExactTarget on SlideShare….
Holiday Retail Design Tips #Video
Holiday email campaign planning is in underway. To help you with your email designs this holiday season, Andrea Smith, Design Lead for Content Marketing & Research, and I share tips in these four short videos: Create Holiday Email Templates Retail stores deck out their stores with festive displays to signal to shoppers…
Why You Shouldn’t Ask Your Gmail Subscribers to Re-Tab Your Emails
In a risky move, more and more marketers are asking their Gmail subscribers to relocate their emails from their Promotions tab to their Primary over the past couple of weeks. I say “risky” because the decision to make this request is based on inadequate information and false logic. Let me explain… >>…
The Top 5 Passages from Email Marketing Rules
One of the great things about Kindle Books is that Amazon tells you the passages in your book that have been highlighted by readers the most. I was fascinated—and very pleased—by the passages that readers are finding most important and wanted to share them here. The 5 most highlighted passages of Email…
Email Marketing Holiday Calendar 2013: August Preview & July Review
Every month I’ll be previewing holiday email marketing activity for the current month, as well as reviewing last month’s, as laid out in our 2013 Email Marketing Holiday Calendar. >> Read the August preview & July review on the ExactTarget Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
