Email Marketing RulesThe Last Word on February 2014
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Email Blows Social Media Out the Door — Any More Questions? (ClickZ) Content Considerations For Your Automated Email Program (MediaPost) 11 A/B Split Testing Mistakes I See Businesses Make All The Time (Conversion…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
