Email Marketing RulesThe Most Inspiring Subject Lines
There’s probably no greater fascination among email marketers than subject lines. Creating magic in just a few dozen characters is a mix of art and science and luck. While straightforward subject lines tend to fair best, I recently shared 100 of my favorite creative subject lines since 2006 to inspire folks to…
Don’t Forget Your Subscribers’ Signup Anniversaries
Signup anniversary emails, like most triggered emails, generate strong returns. They are similar to birthday emails, except you don’t need to know subscribers’ birth dates. Plus, you have more flexibility as to when to send them and you can have them escalate over the years, providing greater rewards to those who have…
Infographic: The Growing Adoption of Mobile-Friendly Email Design
We’ve been tracking the mobile-friendliness of the promotional emails sent by a group of nearly 160 B2C brands since October of last year. We saw a big bump in the adoption of mobile-friendly email design during the holiday season and this summer we expect major progress, followed by another jump in adoption…
Gmail’s Decade-Long Evolution
In the approach to Gmail’s 10-year anniversary, I spoke with Direct Marketing News Associate Editor Elyse Dupre about Gmail’s impact on the email industry. One of the things that I told her is that Gmail has been a pretty tireless innovator—perhaps a little too much so for some marketers. From her discussions…
The Last Word on March 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms (ClickZ) 10 Steps to Keep Bad Email Addresses Out of Your Database (Silverpop) The ultimate mobile email statistics overview…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
