Email Marketing RulesA DEFCON Guide to Responding to Email Marketing Mistakes
Considering how fast-moving, high-volume, and high-reach the email channel is, mistakes should kind of be expected. While I hope your luck holds out, it’s best to have disaster planning in place—just in case—so you can react quickly in the event of an error. It’s best to start by defining possible mistakes and…
4th Swipe File Pinboard Launched: The Mobile Swipe File
We’re proud to announce the launch of the Mobile Swipe File, which will share inspiring, novel, and interesting mobile marketing campaigns—whether it’s SMS, MMS, push, or a mobile app. The new pinboard already has 31 examples of great mobile marketing. >> Explore the Mobile Swipe File The Mobile Swipe File joins our…
Join Me for an #ETcafe about the 2014 Best of the Email Swipe File
Every Thursday the ExactTarget team hosts an #ETcafe Twitter chat from 11am to noon ET, where we discuss emerging topics and trends from across the digital marketing world. I am this week’s guest and I’ll be discussing the 2014 Best of the Email Swipe File, of which I was the chief author….
The Last Word on May 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Gmail Data Analysis Reveals Image Blocking Affects 43% of Emails (Litmus) Users Receptive To Social Logins, Marketers Slow To Adopt Them (MediaPost) Gmail’s message to email marketers: Focus on engagement (Campaign…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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