Email Marketing RulesReplay of ‘The 5 Trends behind the 2014 Best of the Email Swipe File’ #Webinar Available
In our “5 Trends behind the 2014 Best of the Email Swipe File” webinar last week, Andrea Smith and I discussed the 5 critical email design and strategy trends that guided our selection of the 20 emails in the 2014 Best of the Email Swipe File. We shared research and plenty of…
Getting Subscribers One Click Closer to Checkout
The more you ask of consumers the less likely they are to give you what you want. That’s why email signup forms perform best when they are short. That’s why bloated checkout processes don’t work well (and why Amazon patented the 1-click checkout). And it’s also why you should keep the number…
2014 Email Marketing Holiday Calendar
The slow buildup of the holiday season has already begun and many marketers are busy blueprinting their plans for the critical months of November and December. We want to help! Our 2014 Email Marketing Holiday Calendar contains a sleigh-full of information to help you plan, stay on trend, and ensure you’re sending…
Put a Dollar in the #EmailSwearJar
Every other channel wishes they were email. It’s used by nearly everyone. People begin and end their days with it. They carry it with them wherever they go on their smartphones. It’s one-to-one. It can be automated. It’s fairly trackable. People overwhelming prefer to get commercial messages via email than any other…
The Common Thread
Three of the most important trends in email marketing right now are personalization, triggered messaging, and rendering techniques. These were the trends that we led off with in our annual Best of the Email Swipe File report this year, and reader reaction has confirmed that we were on the right track. Since…
Infographic: Mobile-Friendly Disconnects
When it comes to making their emails more mobile-friendly, marketers have been making considerable progress. I’ve been tracking nearly 160 B2C brands and the percentage of them sending mobile-friendly emails rose to 41% as of early June, up from just 22% in October of last year. However, faster progress is needed—and I’ve…
#Webinar: 2014 Best of the Email Swipe File at 2pm July 24
Join me and Andrea Smith, ExactTarget’s Design Lead of Content Marketing & Research, on July 24 at 2:00 p.m. (EDT) as we discuss the five critical email design and strategy trends that guided our selection of the 20 emails in the 2014 Best of the Email Swipe File. We’ll share research and…
The Last Word on June 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers CASL’s Impact on Email Marketers (ClickZ) Blacklists: The Ultimate Guide (Return Path) All Senders Get Blacklisted, But Smart Ones Manage Risk (MediaPost) Email Marketing: Browse abandonment campaign drives more than $300,000…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
