Email Marketing RulesJuly Review & August Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for last month and discussing what to expect this month in terms of holiday messaging trends. In July, we predicted that major retailers would send their active subscribers 18 promotional emails during July—and we were right…
Last Chance to Buy ‘Email Marketing Rules,’ 1st Edition
I’m thrilled to announce that I’ll be releasing an updated and expanded 2nd Edition of Email Marketing Rules in early September. I’ll be providing more details in the weeks to come, so stay tuned. Because I want folks to have the most up-to-date information, I’ll be taking the 1st Edition off the…
The Last Word on July 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Maybe It’s Time To Redefine ‘The Store’ (Forbes) The World’s Top 50 Email Marketing Influencers (Vocus) What’s Next For Inbox Placement? (MediaPost) The Ultimate Guide to Email Image Blocking (Litmus) How…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
