Email Marketing RulesEmail Subscriber Lifecycle Strategies from the Swipe File
To maximize the value of an email relationship, you need to cater to your subscribers’ needs and wants throughout their entire subscriber lifecycle. My presentation at Connections today talked about the six stages of the subscriber lifestyle and shared research, advice, and examples pertaining to each stage. Here’s my slide deck, followed…
Getting Email Out of the Friend Zone
Email may be a fairly mature channel, but it still outshines other newer, sexier channels like mobile and social. In the fact, the emergence of those channels has only strengthened email, cementing it as the power retention marketing channel. In this interview with Elyse Dupre of DM News, I make the case…
5 New Email Marketing Terms
As a former journalist, I love how email marketing is always changing. As an English major, I love language. At the intersection of those is the creation of new terms to describe emerging and existing practices, tactics, and tools in email marketing. Over the past decade, I was in the right place…
Acknowledgments & Quotes: Who to Follow and What to Read
On the Acknowledgments page of my book, I tip my hat to some of the folks that have influenced me most. And throughout my book, I quote people—many of them authors—who are great sources of additional information. I highly recommend that you follow these people and learn from them. To make it…
The Email Marketing Rules for Measuring Success
In my latest Email Insider column for MediaPost, I discuss three poor email marketing success metrics and explain what a better alternative metric is in each case. Instead of unqualified list growth, where every new subscriber is viewed as equally valuable, I recommend using “real list growth.” This metric adjusts for subscriber…
August Review & September Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for last month and discussing what to expect this month in terms of holiday messaging trends. In August, we predicted that major retailers would send their active subscribers 18 promotional emails—and we were once again right…
Q&A with Internet Retailer: My New Book, the Holiday Season, Mobile, and More
Following the release of the 2nd Edition of Email Marketing Rules this week, I spoke with Internet Retailer Editor in Chief Don Davis about what’s changed since the 1st Edition was published and how email marketing will be different this holiday season and in the more distant future. Here are the questions…
Email Marketing Rules (2nd Ed.) Is Now Available!
I’m thrilled to announce that the 2nd Edition of Email Marketing Rules is now available! This is the book for you if… You loved the 1st Edition and want more solid advice You’re relatively new to email marketing and want to gain a firm foundation You’re an experienced email marketer and want…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
