Email Marketing RulesInbox by Gmail: 3 Experts Share Their Thoughts on Its Impact
Google has been innovating furiously around its email products over the past two years with their latest release being Inbox by Gmail, which is a new mobile email app. To help determine its impact on marketers, BrightWave CEO Simms Jenkins interviewed Ryan Phelan of Acxiom, Jay Jhun of BrightWave, and myself about…
6 Winning Email Marketing Best Practices
Offering up copies of my book to the winners, Dave Chaffey of Smart Insights asked marketers to share their favorite email marketing best practices. We got a lot of great submissions, but after some deliberation Dave and I, along with Tim Watson of Zettasphere, were able to narrow the field down to…
Google’s New Inbox App: What It Means for Marketers
Google continues to place a huge emphasis on innovating around the email inbox, announcing a new email app simply called Inbox. This move follows the wider rollout of a native unsubscribe link, turning on images by default with image caching, introducing grid view, and launching Gmail Tabs—all in the last year and…
Holiday Predictions: This Year’s Email Marketing Twists
In my latest Email Insider column for MediaPost, I share my thoughts on how the upcoming email marketing holiday season will be different from last year’s, including that… Adoption of mobile-friendly email designs will hit 70% Free gift card with purchase will join free shipping as a hot promotion Black Friday deals…
Win a Copy of Email Marketing Rules – Share Your Favorite Email Marketing Best Practice
Smart Insights wants to know: Which email marketing best practice have you found most effective for your company or clients? Share your best tip here for a chance to win one of three copies of my book, Email Marketing Rules. The contest ends Friday, Oct. 17, and entries that include testing results…
September Review & October Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends. For September, we predicted that major retailers would send their active subscribers 18 promotional emails. That prediction was very…
The Last Word on September 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers How Gmail’s unsubscribe button really affects email marketers (Campaign Monitor) Email marketing innovations – what’s new? (SmartInsights.com) Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options (MediaPost) Energize Holiday Emails with…
Fall Edition of the Email Marketer’s Holiday Planning Checklist
Hopefully you spent your summer doing some big picture strategic planning for the holiday season. Now that we’re into October, it’s time to get more serious and more focused to the execution of holiday campaigns. In the second of my 3-part Holiday Planning Checklist for Internet Retailer Magazine, I advise retailers to:…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
