Email Marketing RulesQuick Email Marketing Wins in 2015
Going into the New Year, instead of focusing on the new, why not focus on the easy. Below are my picks for email marketing initiatives that are low-effort and high-return: Optimize your snippet text Implement predictive intelligence for personalized recommendations Add defensive design elements to your email templates Test special characters in…
Happy Holidays to You and Yours!
Whatever you celebrate, I hope your holidays are filled with family and fun. Best wishes, Chad.
Free Shipping Day Email Marketing Insights
This holiday season we’ve examined email marketing activity and trends on Black Friday, Cyber Monday, and Green Monday. Now it’s time to look at Free Shipping Day. This is a shopping occasion that’s in decline. Unlike last year when email activity on Free Shipping Day exceeded Green Monday and rivaled other important…
Green Monday Email Marketing Insights
I’ve already shared insights from Black Friday Week and Cyber Week. Next up: Green Monday. This newish shopping occasion is just getting going. It feels a lot like Cyber Monday did in 2006, when that was a new term that consumers were becoming familiar with. Retailers spent quite a while establishing the…
Email Marketing in 2015: What’s In and What’s Out
I recently spoke with Natasha Smith of DM News about which email marketing strategies, tactics, and tools will be more important next year and which will be less important. WHAT’S OUT Batch-and-blast “One size fits all” static emails Standard subject lines WHAT’S IN Predictive analytics Responsive design Subject lines with #hashtags Real-time…
Cyber Monday Email Marketing Insights
Last week we reviewed some of the noteworthy developments that came out of Black Friday Week. Now let’s look at a couple of interesting developments that occurred around Cyber Monday. First, for the 8th straight year, Cyber Monday is the busiest email marketing day of the year. Although there have been some…
The Top 10 Pins from the Email Swipe File: 2014 Year in Review
We pinned tons of inspiring email marketing examples to our Email Swipe File pinboard on Pinterest this year. Here are your favorites, based on repins and likes: 1. Michaels’ responsive 2-email welcome series >> View the pin 2. The Clymb’s welcome email with 1-2-3 messaging >> View the pin 3. Mini USA’s…
The POGLE Media Model: Paid, Owned, Granted, Leased, and Earned
The paid-owned-earned (POE) media model did a good job of describing traditional media, but it has done a poor job of accommodating most digital channel activities, which have generally been stuffed awkwardly into the owned media bucket. To bring greater clarity to the marketing mix, we need new language and a new…
November Review & December Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends. For November, we predicted that major retailers would send their active subscribers 22 promotional emails. That prediction turned out…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
