Email Marketing RulesThe Last Word on November 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Could a Company See a 15 Percent Drop in Stock Value Due to Email? (ClickZ) What Do You Mean, ‘Email Marketers Need Not Apply’? (MediaPost) Insightful & entertaining tweets @lvojvodich: Engaged…
Black Friday Week Email Marketing Insights
In my latest Email Insider column for MediaPost, I discuss two developments in the email marketing holiday season thus far. First, more retailers sent out promotional emails on Black Friday than last year. And more interestingly, fewer retailers sent email on Thanksgiving Eve, Thanksgiving Day, and the Saturday after Black Friday. Retailers…
Winter Edition of the Email Marketer’s Holiday Planning Checklist
As we work our way through Cyber Monday—the kickoff of what is becoming Cyber Week—the holiday season is now in full force. December is when retailers’ email programs work the hardest. In the third and final of my 3-part Holiday Planning Checklist for Internet Retailer Magazine, I advise retailers to: Fine tune…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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