Email Marketing RulesInfographic: Shopping Cart Abandonment Email Trends
During Cyber Week, one of the most important shopping weeks of the year, the Salesforce Marketing Cloud clicked through the promotional emails of more than 90 major online retailers and we filled our shopping baskets with more than $100 of merchandise. Then we walked away, closing our browser after each shopping session….
Opens, Clicks, Junks, and Blocks in the Third Age of Email Deliverability
In the First Age of Email Deliverability, there were no rules and few if any consequences for bad behavior. In the Second Age, ISPs armed their users with “report spam” and “junk” buttons and senders that received too many spam complaints had their emails junked or blocked. In the Third Age, which…
10 Experts on How to Use Email Marketing for Events
Email marketing can be a powerful driver of event success. To get the latest advice on how to use email to ensure that your event is packed, Zettasphere Founder Tim Watson asked me and eight other email marketing experts to share our No. 1 tip for promoting a webinar or paid physical…
4 Key Subject Line Trends Driven by Mobile and Social
After your sender name, your subject line has the biggest impact on whether subscribers open your emails or not. Here are four key subject line trends to keep in mind during 2015: 1. Mobile continues to shorten subject lines. Because mobile devices display fewer characters of a subject line than their webmail…
Disconnects on Metrics: Health vs. Optimization vs. Success Metrics
Marketers have become very focused on measuring the effects of their work—which is both good and bad. On the one hand, quantifying things can prove that certain strategies and tactics are effective and worth additional investment. On the other hand, we don’t always do a very good job at understanding the numbers…
Valentines for Email Marketers
I love email. And I love email marketers and subscribers. So in the spirit of Valentine’s Day, I’ve written some heartfelt words that go out to all the lovers of email marketing. Feel free to share them. CLICK TO TWEET >> Happy Valentine’s Day, Email Marketers! http://rules.ws/1Ch0f9Q With love, @chadswhite pic.twitter.com/T2V5juHZwB CLICK TO…
January Review & Season Wrap-Up for the 2014 Email Marketing Holiday Calendar
Every month we’ve been reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and this is our final recap. For January, we predicted that major retailers would send their active subscribers 19 promotional emails. That prediction turned out to be a bit low, as our panel of…
The Last Word on January 2015
A roundup of email marketing articles, posts, tweets, and examples you might have missed last month… Must-read articles, posts & whitepapers The Care and Keeping of Your Email Marketing Manager (Email Snarketing) The State of Split Testing (Howling Mad) Professional Email Design (Jason Rodriguez) 53% of Emails Opened on Mobile; Outlook Opens…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
