Email Marketing RulesMy Time as a MediaPost Email Insider: 8 years, 163 columns
This month was my last as a MediaPost Email Insider. I’ve decided to move on and explore other opportunities, but I wanted to publicly thank MediaPost for sticking with me for 8 years and 3 months through three job changes and three acquisitions. During my time as an Email Insider, I wrote…
Learn the Secrets of Viral Emails at Salesforce Connections on 6/17
Join Justine Jordan and me at Salesforce Connections on June 17 at 2:45pm where we’ll be sharing insights from our upcoming report on The Viral Email. We’ll be sharing benchmarks on email forwarding behavior, insights into what causes subscribers to forward emails, and real-world examples of emails from the top 1% of…
What the Verizon-AOL Deal Might Mean for Email Marketers
While all of the buzz around the $4.4 billion Verizon-AOL deal is about adding more content, video, and ad generation to the mobile company’s distribution platform, the acquisition will also likely affect email marketers. AOL is one of the oldest and most experienced inbox providers and, in terms of webmail rendering, is…
Try a Cart Abandonment Email ‘Sandwich’
Despite being highly effective, adoption of shopping cart abandonment emails is still low and growing slowly. Only 23% of major retailers sent a shopping cart abandonment email, as of December 2014, according to Salesforce Marketing Cloud research. That’s up from 20% adoption in December 2013. However, what is growing very quickly is…
Buy, Buy, Bye: The Perils of Overly Salesy Emails
Email marketing excels at driving sales. That’s in large part due to consumers’ overwhelmingly preference to receive deals, discounts, and other promotions via email rather than through other channels. However, there are very real dangers to being overly promotional with your email messaging mix. In this column for Internet Retailer, I discuss…
The Last Word on April 2015
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Email Marketers Are Failing to Engage New Subscribers (Direct Marketing News) Use Email To Overcome The Customer ‘Experience Void’ (MediaPost) On the dubious merits of email verification services (Spamhaus) The Ultimate…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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