Email Marketing Rules6 Keys to a Successful Welcome Email Experience
You’ve honed your email signup appeal language to entice people to subscribe. You’ve created a signup form that minimizes friction. You’ve placed that form on your website, in your mobile app, on your Facebook page, and in other places where your customers and potential customers will see them. And—success—people are subscribing. Now…
The Savvy, Time-Saving Responsive-Aware Approach to Email Design
While responsive email design is seeing the highest adoption rate among B2C marketers, responsive-aware may be the savviest and most time-efficient approach to creating a mobile-friendly subscriber experience. What’s responsive-aware design? It’s an email design approach that uses responsive design for the headers and footers, while using mobile-aware design for the remaining…
The 5 Levels of Mobile-Friendly Email Design
Sometimes being mobile-friendly can seem black and white. You’re either using responsive design or you’re not. But there are actually gradations of mobile-friendliness, especially in emails. In my latest Marketing Land column, I discuss the 5 levels of mobile-friendly email design: 5. Responsive email design: Email content and layout adjust to user’s…
The Last Word on June and July 2015
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers This is how you make your emails Apple Siri-proof (Email Audience) Punched card coding – Javascript functionality with CSS – Mark Robbins / Front-Trends 2015 (RebelMail) How the Top 500 Internet…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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