Email Marketing Rules#Webinar Recording Available: How to Recover from Email Marketing Mistakes
Mistakes in email marketing are pretty much inevitable, so you need to have a plan of action in place so you can react quickly and appropriately to errors. In our latest webinar we share a decision framework for how to recover as gracefully as possible from email marketing mistakes, and then put…
Will We Ever Have Email Coding Standards?
This has been burning question for email marketers for a long time. Web developers have standards, but email developers don’t. Will this ever change? And what will be the catalyst for change? We polled nearly 4,000 marketers about whether we’d ever have email coding standards, and they were significantly more optimistic than…
The Shadow War for Holiday Email Marketing Victory
Retailers have long been concerned about tipping their hands to competitors, particularly during the critical holiday season. Using more personalization, segmentation, and triggered messaging increases the fog of war, making it more difficult for competitors to broadly know what you’re doing, especially when these strategies account for a majority of program revenue….
#Webinar: How to Recover from Email Marketing Mistakes
“I’ve made an email marketing mistake. Now what?” That’s not a question you want to answer on the fly and in a panic with your boss standing at your desk. You want to have a plan in place so you know exactly how to respond in a variety of circumstances. In this…
When Does the Holiday Season Start?
Every year there’s handwringing over Christmas creep, the idea that holiday shopping starts earlier and earlier. The issue over whether retailers should open their stores on Thanksgiving has been a catalyst for discussions about this in recent years. That’s a complicated issue, but what’s not is whether consumers are interested in buying…
10 Tips to Get Your Email Marketing Program Ready for the Holiday Season
It’s November, which means that it’s official: The holiday season is here! Retailers, hopefully you’ve been warming up your subscribers and generating some early holiday sales over the past month or two, but now things start getting serious. To help you make the most of the holiday season, here are 10 tips…
The Last Word on October 2015
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers The Triumphant Return of the Email Newsletter (Harvard Business Review) Which three channels are the biggest priorities for marketers? (Econsultancy) Email Marketing Data – Can You Trust It? (Emarketeers) Building the Optimal…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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