Email Marketing Rules7 Email Marketing Predictions for 2016
’Tis the season for predictions, so let’s get to it. Here are 7 email marketing predictions for 2016 that I shared in my latest Marketing Land column: There will be many more positive media stories about email marketing than negative in 2016. Another major email service provider (ESP) will be acquired in…
Happy Holidays from My Family to Yours!
Whatever you celebrate, I hope your holidays are filled with family and fun. Best wishes, Chad
10 Email Marketing Top 10 Lists for 2015
Over the past two weeks, the team here at Litmus has been boiling down the events of 2015 into 10 top 10 lists. Each covers a different aspect of email marketing. Check them all out here: Top 10 Email Design + Marketing Litmus Blog Posts of 2015 The most popular Litmus blog…
The Future of Email Coding Standards Is Stratified
Will we ever have email coding standards? This is a tricky question and my views on the matter have definitely evolved over the years along with the evolution of the email client and device landscape. Let me start by saying I now think there will never be a single email coding standard….
2015 Top 10 Email Marketing Stats
2015 marked a significant turn in the perception of email marketing in the media and in C-suites. After years of “Email Is Dead” headlines, this year brought renewed interest and headlines like The Triumphant Return of the Email Newsletter and Shop, Play Games, And Check Twitter—From Your Inbox. Ultimately, these predictions of…
The Last Word on November 2015
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Email Marketing: 4 data points to help you build the case for a bigger budget in 2016 (Marketing Experiments Blog) Email Is the Best Way to Reach Millennials (Harvard Business Review) What…
My Top 5 Favorite Apology Emails
Email marketing mistakes are not a matter of “if,” but “when.” Email is too dynamic, too complex, and too quick of a medium to avoid mistakes completely. So given this inevitability, it pays to be prepared for the worst. When trying to recover from an email marketing mistake, your action plan may…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
