Email Marketing RulesHow to Write an Effective Apology Email
So, you’ve made a mistake. Maybe your website went down or you sent an email with an error. Maybe a PR situation has arisen. It happens to the best of us. Now you want to make amends, and you’re thinking of sending an apology email. In this article on Ragan.com, I talk…
My Predictions for What Email Marketing Will Look Like in the Year 2020
In honor of Leap Day, Litmus asked 20 email experts what their vision was for the channel in the year 2020, which is when the next Leap Day will be. Their Email Marketing in 2020 predictions covered everything from inbox functionality to email service provider functionality, and from legislation to personalization. Of…
Email Marketing in 2020 Report
Email marketing is not for the faint of heart. The channel is constantly evolving—whether mobile devices and wearables are redefining email design, inbox providers are redefining engagement and deliverability, or ESPs are redefining personalization and targeting. All this change means that marketers are always reacting, learning, and planning for the future as…
Valentines for Email Marketers
I love email. And I love email marketers and subscribers. So in the spirit of Valentine’s Day, I’ve written some heartfelt words that go out to all the lovers of email marketing. Feel free to share them. CLICK TO TWEET >> Happy Valentine’s Day, Email Marketers! http://rules.ws/1V8HAbp With love, @chadswhite pic.twitter.com/GIAuTIXyHm …
How to Build a Twitter Following
I joined Twitter back in 2008 and am grateful to have more than 12,000 followers now. Looking for the best tips on growing a Twitter following, Social Quant asked me and many others what our top no-nonsense tips were for attracting new followers. I prefaced by response by saying that I pay…
Following the Big Data Breadcrumbs to Email Insights
The scale at which consumers generate data across web, social, mobile, offline, and other channels is truly staggering. To compete and serve our customers well, the scale at which we sort through all that data for actionable insights needs to match. Enter Big Data. Matt Laudato, Senior Manager of Big Data Analytics…
Mobile Holiday Shopping Surge Benefited Mobile-Friendly Retailers
By all accounts, this was the most mobile holiday season yet, with the most important development being that mobile conversion rates and sales increased significantly. For example, 53% of all online shopping visits came from shoppers on mobile devices from Nov. 26 (Thanksgiving) through Sunday, Nov. 29, according to data from the…
The Last Word on January 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers The Triumph of Email (The Atlantic) What we’ve learnt from randomly testing #EmailWeekly (Action Rocket) Inbox Wars: The Email Awakens (Listrak) Data privacy: the clock is ticking for U.S. marketers (ClickZ) How…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
