Email Marketing RulesUsing Task Runners & Static Site Generators in Your Email Production Process
While small now, there’s a growing trend of email developers using web development tools to build emails. For instance, 6.7% of email marketers are using task runners as part of their email production workflow, according to our 2016 State of Email Production report. And more than 5% of email marketers are using…
Report: 2016 State of Email Production
Are you missing out on software and tools that could improve your email production process? Does your company spend enough time on email coding? On the QA process? On analytics? Are you planning email content far enough in advance? Is your approval process too burdensome or too lax? To get solid answers…
The Limits of Email Marketing Automation
Two-thirds of marketers expect machine learning, AI, and predictive software to determine the majority of the content (subject lines, images, copy, etc.) in marketing emails at some point, according to research published in our Email Marketing in 2020 report. And that’s very understandable considering the massive scale of email marketing and the…
Webinar: 8 Trends That Will Define the Future of Email Marketing
Email marketing has experienced great shifts in recent years, and is poised to undergo dramatic changes before the end of the decade. We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over…
The 3 Kinds of Inactive Email Subscribers and How to Manage Each of Them
Your inactive email subscribers are not all the same, so you need different strategies for addressing them. By my count, there are 3 different kinds of inactives: Never-Actives, who are new subscribers who have never engaged Lapsed Customer Inactives, who are inactive subscribers who have also become inactive customers Current Customer Inactives,…
How to Prepare for that Inevitable Apology Email
Sending an apology email is unavoidable. It’s also true that sending one is a lot less painful when you’re prepared. In this guest post for SmartBlogs, I discuss the three main reasons that brands send apology emails: A website outage blocked users from accessing information or completing transactions. An email contained a…
20 Predictions from 20 Experts about Email Marketing in 2020
How will email marketing change by the end of the decade?” That’s the question we posed to 20 experts for our Email Marketing in 2020 report. Their answers predict dramatic changes in personalization, automation, interactivity, compliance, and much more. In this SlideShare, we’ve selected our favorite prediction from each of our 20…
The Future of Email Marketing Design & Development
The rise of mobile has had a profound effect on email design over the past 5 years, but what will be the drivers of change over the next 5 years? We asked 6 of our speakers from The Email Design Conference how they saw email marketing design and development changing in the…
The Last Word on February 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Scale Trust, Not Lists (Customer.io) Tracking Actions in Interactive Email (FreshInbox) Making email safer for you (Official Gmail Blog) How to Re-Engage a Dormant Subscriber List (ReachMail) E.U. and U.S. Release Details…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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