Email Marketing RulesHow Microsoft Could Leverage LinkedIn’s Business
I spoke with CIO Dive about the Microsoft-LinkedIn deal and what the synergies are. Here are the three key questions they asked along with my responses: What is Microsoft going to do with LinkedIn user data? Beyond the synergies around Microsoft’s Dynamics CRM and Bing ad targeting, LinkedIn user data could be…
4 Fears Email Marketers Need to Conquer
When Malcolm Gladwell’s Outliers came out in 2008, everyone was really taken by the “10,000 Hour Rule,” which said that it took roughly 10,000 hours to become an expert at something. At the time, I worked at the email marketing agency Smith-Harmon and we liked the concept so much that we created…
5 Ways Microsoft’s Acquisition of LinkedIn Could Impact Email Users and Email Marketers
Microsoft’s announced $26 billion acquisition of LinkedIn today will not only net the tech giant the top business-oriented social network, but the move could have several ramifications for email users and email marketers. Here are five possible scenarios to watch for: LinkedIn messaging replaced by Outlook 365 LinkedIn contacts integrated into Outlook…
The Last Word on May 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How do mobile responsive emails impact on open and click rates? (Smart Insights) Complexity of email blog series – Part 5: Sending emails (Striata) Instant Apps delivers Android software to your phone’s…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
