Email Marketing RulesVerizon Acquires Yahoo, Uniting AOL and Yahoo Email Clients with Verizon’s Mobile Smarts
Driving further consolidation in the webmail space and setting themselves up to push harder into the mobile email space, Verizon acquires Yahoo for $4.83 billion. The move comes a little over a year after Verizon acquired AOL for $4.4 billion. Uniting the email muscle of AOL and Yahoo could give Verizon a…
B2B Marketers’ Emails Need to Be More Targeted
Voice of customer research firm ERDM Corp. has found that B2B marketers’ email marketing programs are frustrating customers and prospects with their “horrendous spray and pray” tactics. Ernan Roman, President of ERDM, added, “the level of exasperation and irritation is profound.” I spoke with Demand Gen Report reporter Klaudia Tirico about the…
Marketing Chat about Email of the Future
As part of Rare.io’s Marketing Chat series, I spoke with Ned Nadima about the future of email marketing and a variety of other topics. Here’s a preview of the questions that he asked me: How did you get into email marketing? Many email marketing articles describe the email of the future as…
The Dangers of Conversion Inflation
We’ve changed the rules of marketing a lot during the Internet Era—and it hasn’t all been in the scrappy upstart way. A huge part of that has been the metrics that we use to measure success. For instance, we replaced readership in the world of magazine and newspaper ads with impressions in…
What Is a Conversion? And Is an Email Conversion Different?
Conversions are a critical metric for most email programs. However, in part because email programs have a bunch of secondary goals that are unique from the business’s goals, the definition of a conversion has become more than a little hazy, creating misalignments at some brands. To clarify the definition, we asked 5…
The Last Word on June 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Design Trends of 2016 (so far) (Really Good Emails) Misconfigured email servers open the door to spoofed emails from top domains (Detectify) ., ? and ! – Does punctuation in the…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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