Email Marketing Rules6 Shocking Subject Line Myths
Subject lines are the most written about email marketing element, and they’re probably the most misunderstood as well. The internet is full of bad subject line advice that gets endlessly echoed until it has the ring of truth to it. Here are six myths about subject lines that you may believe are…
Tips for Holiday Email Success
For online retailers, the holiday season is a critical time of the year. MailCharts’ 2016 Holiday Email Marketing Report includes analysis of email frequency, promotions, discounts, subject line copy, and much more that can help you plan the most effective campaigns. The report also includes holiday marketing advice from Litmus, as well…
The Last Word on September 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Update: Gmail Rolls Out Support for Responsive Design, Improved Font Styling + CSS for Accessibility (Litmus) Subscription Bombing: COI, CAPTCHA, and the Next Generation of Mail Bombs (Spamhaus) Reports of email’s demise…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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