Email Marketing RulesLitmus’ Email Design Podcast #47: View Online Links, Image-Based Emails, and “Above the Fold” Buttons
I was a guest on the Email Design Podcast, which is hosted by Kevin Mandeville and Jason Rodriguez. During the half-hour show, we discussed a number of questions asked by Litmus Community members, including: Old OWA rendering engine deprecated? What are you doing to future-proof your career? Is a “View this email…
Top 10 Email Marketing Predictions for 2017
My Litmus teammates and I see a lot of change on the horizon this year. Here are our top email marketing predictions for 2017: At least 30% of marketers will have tried embedded video in email by the end of 2017. (Chad White) Email marketers will break down silos and work cross-functionally…
7 Easy Wins to Add to Your Email Marketing To-Do List
Email is always changing, so marketers’ email marketing programs must always be changing as well to make sure they’re still relevant to consumers and creating great experiences for their subscribers. With that in mind, here are seven relatively easy-wins to consider adding to your email marketing to-do list this year: Use more…
The Last Word on December 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Smashes Social Again To Drive One In Five Cyber Monday Sales (MediaPost) And my four email marketing predictions for 2017 are…. (Adestra) Limitations of HTML Email Design – Email Width and…
Top Email Marketing Trends of 2017
Litmus asked more than 1,200 marketers which of the following six promising email marketing trends they were most excited about for 2017: Interactive emails Email encryption HTML5 video in email Big Data personalization in emails Omnichannel email experiences Automated emails None of those trends got the majority of respondents excited, so we…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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