Email Marketing RulesEmail Innovations for the Next 5 Years: Consumers vs. Experts
To uncover how email is likely to evolve in the years ahead, Mailjet surveyed consumers about a range of email-related topics and spoke to several email marketing experts, including myself. The resulting ebook is full of interesting insights, such as: Email is the channel that consumers most expect to still be using…
An Essential Preview Text Hack
Email clients that support preview text dedicate at least as many characters to it as subject lines—and in some cases, they give it twice as many. So, it’s valuable real estate that marketers can use to convince subscribers that opening their emails is worthwhile. However, preview text has always been a bit…
Every Email Has Roughly 15,000 Potential Renderings
Email rendering is significantly more complex than website rendering. In addition to operating system, browser, and screen size, email rendering is affected by the email service provider the marketer uses, the subscriber’s email client, and whether images are enabled or blocked. If we bundle webmail clients together with browsers, there are five…
Finding the Goldilocks Email Approval Process
Process predicts success. That’s true across the entire email marketing workflow, including how brands handle the approval process for new emails. Successful email programs are 32% more likely than less successful programs to say they have an appropriately rigorous approval process (68.6% vs. 52.1%) rather than a burdensome process or one that’s…
The Last Word on March 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Sending an email with no CSS. #EmailWeekly Redesign – Week 1 (Medium) The Conversion Benchmark Report (Unbounce) Insightful & entertaining tweets Love @zillow‘s approach 2 getting email team close 2 engineering means…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
