Email Marketing RulesWebinar: The Root Causes of Poor Email Deliverability on Sept. 28
Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report. After examining the subscriber acquisition, permission, inactivity management, and other practices of…
Email Marketing’s Gender Pay Gap
At $68,000, the average salary for full-time workers involved in email marketing in the U.S. is comfortably above the median household income in America of $59,039 in 2016. Men and women don’t share equally in the good fortunes and strong health of the email marketing industry, according to Litmus’ State of Email…
CAN-SPAM: How to Fix It So It Stops Hurting US Businesses
CAN-SPAM is woefully out of step with subscribers’ current behaviors, email service providers’ current capabilities, inbox providers’ current demands, and the laws of other countries. In truth, if a brand only clears the low bar set by CAN-SPAM, they are pretty much guaranteed to be blacklisted and blocked by inbox providers. While…
The Last Word on August 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2017 A-Z of Email Marketing Guide (SendGrid) Interactive Email: The Guide to Earth-Shattering Inbox Experiences (Delivra) 3 step guide to email-friendly MEGA-GIFs (Email Design Review) Rapportive founder’s new startup Superhuman is what…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
