Email Marketing RulesSmart Insights: Email Marketing Trends in 2018
2018 is fast approaching, so Smart Insights’ breakdown of six emerging email and marketing automation trends is timely. Their top email marketing trends in 2018—which were informed by contributions from experts, including myself—covered: GDPR, which Tim Watson of Zettasphere said would be “very disruptive if not terminal for email 3rd party data…
Webinar Recording + Q&A: The Root Cause of Poor Email Deliverability
Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report. After examining the subscriber acquisition, permission, inactivity management, and other practices of…
The Last Word on September 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Improving Gmail Delivery (Word to the Wise) 7 Really Good Unsubscribe Pages + Preference Centers (Really Good Emails) What’s the Most Annoying Thing About Email Marketing? (eMarketer) Getting GDPR consent & opt-in…
Email Design Podcast #78: The 2017 State of Email Deliverability
In this episode of The Email Design Podcast, I talk with host Kevin Mandeville about the findings of our 2017 State of Email Deliverability ebook, which is the latest in our State of Email Survey research series. The report addresses the email marketing behaviors that improve and harm deliverability. During this 48-minute…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
