Email Marketing RulesHappy Holidays from My Family to Yours!
Whatever you celebrate, I hope your holidays are filled with family and fun. Best wishes, Chad
Take the 2018 State of Email Survey: Gain Knowledge + Win Prizes
The 3rd annual State of Email Survey will get you thinking critically about every facet of your email marketing program—from organizational structure and planning to design and deliverability. Plus, you’ll be helping the email marketing industry identify trends and establish benchmarks, when we release the results of the survey as part of…
Webinar Recording + Q&A: Top 5 Opportunities for Improving Your Email Creative
Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel. In this webinar, expert email developer and Litmus Product Manager Kevin Mandeville and I identify the top 5 opportunities to improve your email creative strategy, based on…
Smart Insights: Email Marketing Trends 2018
In 2018, email marketing is one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends in the industry is super important. Given the ongoing importance of email marketing for customer acquisition and retention in most organizations, understanding and testing the latest email options and techniques is essential…
Email Design Podcast: The 2017 State of Email Creative
In the 86th episode of The Email Design Podcast, I join host Kevin Mandeville to discuss the findings from Litmus’ 2017 State of Email Creative report. We walk through each section of the report, discussing: How marketers find email inspiration The value of email brand guidelines The adoption of responsive email design…
FreshMail: Email Marketing Trends for 2018
I join 11 other experts in sharing my email marketing predictions for 2018 with FreshMail. My predictions is that: Creating and optimizing automated emails will be a major trend in 2018. Already, nearly 13% of brands already generate the majority of their email marketing revenue from automated emails, according to our 2017…
Campaign Monitor: What I Wish Someone Had Told Me When I Was Getting Started
I got serious about email marketing back in 2006 when I started the Retail Email Blog. Since then, I’ve worked for three of the largest ESPs in the world—Responsys, ExactTarget, and Salesforce—and learned a ton about email marketing. If I could go back to 2006 and give myself one piece of email…
The Last Word on November 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2018 Email Marketing Predictions (Campaign Monitor) Meet the #Emailgeeks community on Twitter [Infographic] Ditch the Bunker Mentality: Email Works Better with Other Channels (MediaPost) Insightful & entertaining tweets In 2017 the year…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
