Email Marketing RulesWebinar Recording + Q&A: 2018 Email Marketing Kickoff
Now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! We’ll help you set the direction for your email marketing…
Webinar: Email Marketing Kickoff for 2018 on Jan. 29
As we kick off the New Year, now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! We’ll help you…
2018’s Biggest Email Marketing Challenges
Companies face a number of email marketing challenges, ranging from staffing to technology to strategy. Litmus polled hundreds of marketers about the biggest challenge, asking them which of the follow issues was hurting their program the most: Lack of quality data, integration, etc. Poor coordination between other departments, channels, etc. Limitations of…
6 Manipulative Email Tactics that Disrespect Subscribers—And Hurt Marketers
While brands everywhere are embracing customer-centricity, many relics of brand-centric thinking are still out there. This is especially true in the email marketing industry, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence. Let’s resolve to focus more on serving our subscribers instead of trying to manipulate them,…
The Last Word on December 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports A Beginning of Year Email Audit Checklist (Trendline Interactive) Repealing net neutrality and its unintended consequences for email (Adestra) 8 Brands Using Email Personalization Like Pros (Campaign Monitor) Estonia, the Digital Republic…
2018’s Top Email Design Trends
This year you can expect to see more interactive emails and personalized emails in your inbox. Those two trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. The next tier of trends included creating smaller, more bite-sized email content and using storytelling more effectively,…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
