Email Marketing Rules2018’s Email Marketing Priorities and Budget Changes
Personalization, automation, and A/B testing topped the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. Other major email marketing priorities include optimizing the email creation workflow, exploring interactive email functionality, and growing analytics insights. Those email marketing priorities are interesting…
Webinar: ‘Email Tactics Customers Hate’ on Mar. 1
There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. In this webinar, I will share the research and advice that helps ensure you’re spending your marketing dollars on the right email…
The Last Word on January 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Why marketing technology is sucking the life out of the marketing profession ({grow}) How a Different From Name Can Hurt Your Engagement (Return Path) Ten Tips for Giving More Effective Creative Feedback…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
