Email Marketing RulesEmarsys: How to Prepare for the GDPR
On May 25, 2018, the Global Data Protection Regulation (GDPR) will go into effect. The new regulation is designed to “harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy, and to reshape the way organizations across the region approach data privacy.” In this mini eBook, Emarsys…
I’m the EEC’s 2018 Email Marketer Thought Leader of the Year!
The Direct Marketing Association’s Email Experience Council announced today that I’m their 2018 Email Marketer Thought Leader of the Year! I’m so incredibly honored to be recognized by the DMA and my peers. I feel truly fortunate to have found such a vibrant and dynamic industry to be a part of. A…
5 Embarrassing Subject Line Mistakes to Avoid
Subject lines are incredibly powerful. That’s because they are one of the first things that subscribers look at when they receive an email and are trying to decide whether to open it. The subject line is second only to your sender name in importance, as you’d expect with a permission-based channel like…
The Last Word on February 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Seven Hidden Measures Of Email Deliverability (MediaPost) Are You Distracted by the Wrong Email Metrics? (Iterable) The six challenges every email marketer must face (Econsultancy) Insightful & entertaining tweets Need more…
Executive Summary: How to Overcome the Biggest Email Marketing Challenges of 2018
Do you know which email marketing challenges are holding your email marketing program back from achieving its full potential in 2018? Litmus polled more than 600 marketers about eight major email marketing challenges—ranging from cross-channel coordination and strategy to data quality and metrics. But it’s not enough to simply recognize the challenges…
Webinar Recording + Q&A: Email Tactics Customers Hate
There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. For instance, 17% of brands are buying email addresses to grow their list and reach new prospects. However, many of those brands…
Infographic: A Snapshot of the Email Professional
Nearly 3,000 marketers completed Litmus’ 2018 State of Email Survey, which explores how brands plan, build, approve, send, and measure the performance of their email campaigns. In addition to fueling our State of Email Survey Research Series, those results provide a great portrait of today’s email professional, which we detail in the…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
