Email Marketing RulesReport: 2018 State of Email Workflows
Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing on each email they produce, and use many different tools along the way. Your workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Based…
Benchmark Email’s Podcast: When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally
I recently joined Andy and Daniel for Benchmark Email’s Heart of Business Podcast. During the 53-minute podcast, we talked about… How I got into the industry from my previous life as a journalist at Conde Nast and Dow Jones How email marketing has changed over the years How email marketing is a…
Webinar Recording and Q&A: The State of Email in 2018
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs. In this webinar, the Litmus marketing team talks about what you need to succeed in a volatile industry,…
The Best of the 2017 State of Email Survey Research Series
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, webinars, and blog posts. As we gear up to release the findings of our 2018 State of Email Survey, it seems like a…
The Last Word on March 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Is the C-Suite Out of Touch with Email Marketing Performance? (MarTech Advisor) Siri and Email: How Digital Assistants Can Play a Role in Email Marketing (Email on Acid) Inactive Email Subscribers Worth…
3 Thank Yous from the EEC’s Thought Leader of the Year
I was privileged to be presented with the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year Award at the Email Evolution Conference in New Orleans last week. For those of you who weren’t in attendance, I wanted to share my acceptance speech with you here—because you all deserve my thanks as…
Webinar: ‘The State of Email in 2018’ on Apr. 13
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients and devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing program. See how your plans stack up against some of the biggest challenges facing marketing teams and hear…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
