Email Marketing RulesEmail List Validation: 11 Expert Predictions About AI
Artificial intelligence will undeniably have a significant effect on marketing in the years ahead. To better understand those effects, Email List Validation reached out to 11 experts, including me. Many of my views have been shaped by the 20 email marketing experts who contributed to Litmus’ Email Marketing in 2020 report, which…
A Snapshot of an Email Team
Email marketing is a team sport. And like a sports team, it’s not just the people who are on the field that count. An email team generally consists of three groups: Internal team members, which consist of the full- and part-time employees on a brand’s email marketing team. External email team members,…
Email List Validation: 9 Expert Marketers Share Their Thoughts on the GDPR
The General Data Protection Regulation goes into effect on May 25. To explore the issues around GDPR, Email List Validation reached out to nine experts, including me. Together, we address: The ambiguities in the law The opportunity it presents, which is an issue I discussed with Emarsys recently The need to be…
Coming 1-Year Anniversary of Email Marketing Rules’ 3rd Edition
The 3rd Edition of “Email Marketing Rules” will be celebrating its 1-year anniversary in a few weeks. I’d like to thank everyone who has purchased it, and most especially those who have reviewed it on Amazon. Reviews are critical for all authors, but especially for independent authors like myself. If you’ve read…
The Last Word on April 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Google to launch new Gmail design in the coming weeks (The Verge) Gmail Testing Subject Line Images with Promotion Cards (FreshInbox) Insightful & entertaining tweets When you try to hard to follow…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
