Email Marketing RulesChief Marketer: Why GDPR Can Improve Your Email ROI
“GDPR is not the cataclysm everyone was expecting,” I told Beth Negus of Chief Marketer for this article. 60% of brands that are complying with GDPR saw their email lists shrink by less than 10%, according to a Litmus poll. And our whitepaper on email marketing’s ROI also found that brands operating…
Email Interactivity: Opportunities and Challenges
Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018, and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited. Allowing subscribers to click…
The Financial Brand: 6 Strategic Trends Reshaping the Future of Email Marketing in Banking
Email remains the workhorse of digital marketing. But how do companies in the banking industry create email campaigns that increase conversions, drive more traffic to your website, and generate more sales? In this post, Bill Streeter, Editor at The Financial Brand, discusses six big email marketing trends, sharing insights from several email…
Webinar: ‘Taking Advantage of the Promise of Interactive Emails’ on Oct. 30
Email interactivity is the No. 1 email design trend of 2018, according to a Litmus poll. These advanced email coding techniques allow you to add functionality to your emails that was previously solely in the realm of websites. In this webinar, EEC 2018 award-winners Alice Li and I discuss how marketers can…
Webinar: ‘Live Optimization – Supercharge Your Welcome and Onboarding Emails’ on Oct. 30
A great first impression is often the first crucial step to building a long-lasting relationship. It’s no different in email marketing. When new prospects enter the top of your funnel through a newsletter signup, free trial offer, or asset download, how do you best introduce them to your brand, set expectations, and…
Industry Spotlight on Email Marketing at Nonprofits
Every industry does email marketing a little differently. They have different goals, different business models, different conversion channels, different offers, and on and on. That’s definitely the case with nonprofits. Nonprofits tend to be fairly small compared to businesses in other industries. Their organizations are usually driven primarily by donations, and therefore…
NextAfter’s Generosity Freakshow Podcast: Optimizing Email with Chad White from Litmus
I recently joined Brady Josephson of NextAfter on The Generosity Freakshow Podcast to talk about email marketing and nonprofits. We talked about: Why I wrote Email Marketing Rules Where many brands go wrong with email marketing What’s changed with email marketing over the years How nonprofits’ email marketing programs differ from other…
Infographic: Decision Tree for Recovering from Email Marketing Mistakes
Oh, no. You’ve just realized that you made a mistake with your latest email marketing campaign and the panic is starting to set in. What do you do next? Take a deep breath and refer to this decision tree from our latest report, How to Recover from Email Marketing Mistakes. This decision…
The Last Word on September 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Adobe gets its company, snaring Marketo for $4.75 billion (TechCrunch) Say Goodbye to Inbox by Gmail (TechCrunch) Mark Ritson: We’re a very long way from declaring marketing a science (MarketingWeek) This is…
Infographic: 6 Ways Nonprofits Can Improve Their Email Creation Process
Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. However, nonprofits’ operations are notoriously lean. That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
