Email Marketing RulesHappy Holidays!
Whatever you celebrate, I hope your holidays are filled with family and fun. Best wishes, Chad
Our Favorite Litmus Blog Posts of 2018
Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! Not sure where to get started? We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Here’s what they said… Jason Rodriguez’ pick: Presentation Tips: Lessons Learned from Giving…
Our Favorite Litmus Reports of 2018
Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. The reports and whitepapers we released during 2018 include: 2018 State of Email Analytics 2018 State of Email Service Providers 2018…
Our Favorite Litmus Webinars of 2018
Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. That’s a lot of content. More than 8 hours of email marketing insights! (And those don’t include the webinars that…
The Last Word on November 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Accessibility: How to Craft the Perfect Accessible Email (EmailMonks) The Challenges of Attribution in Email Marketing (OnlyInfluencers) Introducing Reminders and Unsubscribe features in Yahoo Mail (Yahoo! Mail Blog) Insightful & entertaining…
Webinar Recording + Q&A: Key Insights from a Year of State of Email Research
If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I…
Help us help you by participating in Litmus’ 2019 State of Email Survey
All of the industry research that Litmus does is only possible with the support of awesome email marketers like you. If you’ve read our State of Email reports, attended a Litmus webinar, or read the Litmus blog, please consider donating a little of your time to complete our 4th annual State of…
Our Favorite Talks from the Litmus Live 2018 Season
Across its three cities—Boston, London, and San Francisco—Litmus Live 2018 featured over 50 different talks from some of the brightest minds in the email industry. There were so many talks hitting on some of our favorite topics—whether it’s modular design, interactive email, automation and personalization, or collaborating more effectively—that it was hard…
13 Email A/B Testing Mistakes
To A/B test your emails, all you need to do is present two variations to two different groups of your subscribers and then listen. The metrics will tell you their preference, which you can then act on either in the short-term by sending the winning variation to more of your audience, or…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
