Email Marketing RulesThe Last Word on March 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Marketing ROI: What leads to better returns? (Litmus) Take action and stay up-to-date with dynamic email in Gmail (Google) Audiences, targeting and signups (Word to the Wise) Good Copy is Good…
How Marketers Can Adapt to Voice-Assistants Reading Emails
The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier. In this blog post, Oracle Marketing Cloud Consulting’s Kathryn Alva, Henry Alva, and…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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