Email Marketing RulesOn-Demand Webinar: The Future…Delayed – The Forces that Keep Brands from Being Aligned with Consumer Behaviors
The goal of every brand is to be relevant to consumers and aligned with consumer behaviors. That’s why brands launched ecommerce sites as the internet became an increasingly common place to shop. That’s why brands made their emails mobile-friendly as smartphones became an increasingly common way to read emails. And that’s why…
Subject Line Writing: 6 Trends that Are Driving Strategy Changes
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: Subject lines need to work with preview text. Subject lines can include many more visual elements. Subject…
The California Consumer Privacy Act Add to Pressure for a New National Standard
First there was the Canadian Anti-Spam Law (CASL), which went into effect in 2014. Then there was the EU’s General Data Protection Regulation (GDPR), which came into effect in 2018. Now, after years of major corporate data breaches and the Cambridge Analytica scandal, stronger privacy and data protection laws are taking hold…
Email Annotations in the Gmail Promotions Tab: Opportunities and Concerns
Google’s mission is to sift through the ocean of data out there and bubble up the most critical information so you can find it more easily. They do that in their search results and they increasingly do that in Gmail, whether it’s through Gmail Highlights, featuring the “Top Deals” in the Promotions…
The Last Word on July 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports British Airways faces record £183m fine for data breach (BBC) Cultivate Lasting Customer Relationships Through Loyalty Programs (CMS Wire) Tinder Inspired Interactive Email: Interview With Penguin Random House (Email on Acid) Email…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
