Email Marketing RulesDoing an Email Marketing Holiday Post-Mortem
With the New Year shining brightly and full of promise ahead of us, most B2C marketers would love nothing more than to put the holiday season behind them and look ahead to Valentine’s Day and the spring season. We urge you to resist the temptation. Ensure that you learn the lessons of…
Holiday Marketing Quarterly: First Quarter 2020 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…
Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares…
The Last Word on November 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Twilio study finds consumers prefer email and text when communicating with brands (Marketing Land) Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing? (Email Audience) Animated PNGs in Email:…
Properly Diagnosing Email Performance Problems
When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix. Instead, marketers need to look beyond the obvious and easy, and ask deeper questions about email performance like: What’s the core driver…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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