Email Marketing RulesWebinar: The Highest Impact Email Marketing Trends of 2020
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of 26 email…
How Marketers Should Adapt to Dark Mode for Email
Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email…
Bringing More of Your Data Together for B2B Audience Building and Segmentation
Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. In this…
Design Analytic: Identify and Solve Actual Problems
Marketers have access to innovative technologies and massive amounts of data to enable connected customer experiences, but time and time again we see our clients struggling to activate it all. Marketers are defining their strategies, selecting key performance indicators, and determining the customer experiences they need to drive those KPIs. Then they’re…
Take the First Step Toward One-to-One Marketing
Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” That’s code for “We’re not treating our customers like we know them.” In today’s world where personal curation of products is so high—Design your own…
Is Mobile-Only Email Design Appropriate for My Brand?
The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design. Some pioneering brands already have. This approach is…
The Last Word on December 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Mergers and Acquisitions 2019 (EmailExpert) Interactive emails are a top trend, but is anyone using them? (Litmus) The Loyalty Economy (Harvard Business Review) Email Personalization & Design: What, How, & Why?…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
