Email Marketing RulesBest Practices for Disaster and Crisis Messaging
Disaster planning is all about preparing for rare events, whether they’re epidemics, hurricanes, blizzards, wildfires, floods, earthquakes, or some other calamity. Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what…
Prepare for the Holiday Season by Experimenting & Testing Now
The holiday season is a dangerous time to try to innovate. More than any other time of the year, it’s the most expensive time to have a failure. On the other hand, the second and third quarters are a great time to experiment with different tactics and strategies in a much lower-stakes…
Holiday Marketing Quarterly: Second Quarter 2020 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…
Real-Time and Predictive Data Fuel the Best Customer Interactions
Building up your audience and then delivering the right messages to the various cross-sections of your audience is how you succeed in the modern marketing world. However, it can be confusing to determine how best to improve your efforts. Oracle’s Marketing Maturity Model can help you determine where your organization is in…
Knowing Your Customers So Well You Can Predict Their Needs
In part 1 of this series on B2C personalization and automation, we looked at the importance of responsiveness and reacting to customer behaviors. In part 2, we looked at the rules for relationship marketing and how to further level up your communications so that your customers know you know (and love) them….
On-Demand Webinar: The Highest Impact Email Marketing Trends of 2020
To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants. In this 49-minute on-demand webinar, we focus…
The Last Word on February 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Did GDPR Give Email Marketing A Massive Engagement Boost? (MediaPost) Special Characters, Emojis, Line Breaks: More Tricks for Optimizing Your Emails for Screen Readers (Litmus) BIMI: 2019 in Review and a Look…
When Good Enough Shouldn’t Be: The Best Email Frequency
How often should I email my subscribers? Oracle CX Marketing Consulting’s Head of Strategic Services, Clint Kaiser, says that without a doubt that’s one of the top 5 most frequently asked questions my clients have asked him over the years. First, it’s important to start with the customer, he says. This rocks…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
