Email Marketing RulesEmail Innovations Summit 2020: Prioritizing Which Email Innovations to Pursue
You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which email innovations you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact…
Webinar on June 25: Understanding the Mailbox Provider Landscape
The mailbox provider landscape continues to be dynamic, with ongoing unannounced changes to email filtering and reputation algorithms. That means ongoing headaches for email marketers. Join Oracle CX Marketing Consulting’s Clea Moore as she talks about the key mailbox providers and recent changes in deliverability filtering and sender reputation calculations. She’ll discuss:…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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