Email Marketing RulesZeroBounce: Email Marketing Tips to Help You in 2021
I join 9 other email marketing experts in sharing my advice about how to succeed with email in the year ahead in this post on the ZeroBounce blog. My advice centers on how open time behaviors have changed during the pandemic and how adoption of send time optimization has increased significantly in…
2020 Email Marketing Holiday Season in Review
The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers struggled with those issues, which led to mixed performance results, although email marketing still delivered a high return on investment. Overall, email volume was up 9% year-over-year during the fourth quarter…
Holiday Marketing Quarterly: First Quarter 2021 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital…
Best Uses & Best Practices for Animated Gifs
Until there’s better support for animated PNGs, CSS animation, and video in email, animated gifs are the safest and easiest way to add motion to your campaigns. And once you’ve created an animated gif for an email, you can reuse it in social media and other digital marketing campaigns. We use them…
Coherent Path Podcast: Coherent Thoughts with Chad S. White
I join Coherent Path CEO James Glover on the Coherent Thoughts podcast to talk about: The biggest misconceptions around email The value of having universal holdout groups Focusing on maximizing the value of a subscriber, not the value of a campaign How lobbying by merchants can distract email marketing from serving subscribers How…
The Best Use Cases for Live Content in Emails
The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited lifespan, after which it’s considerably less useful—or completely useless. However, live content can make sure that your content…
Webinar on Jan. 21: Modular Email Architecture
Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements….
Email Deliverability Quarterly: Gmail’s Spam Rate Recalculation, CPRA Passes, and More
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares…
The Last Word on December 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Future of Email Marketing & Marketing Automation | 2021 edition (EmailMonday) Why Successful Marketers Always Invest in Email Marketing (Email on Acid) What’s the optimal width for your email design? (Taxi…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
