Email Marketing RulesWishing Every #EmailGeek a Safe and Happy Holidays!
From my family to yours, wishing you a safe and Happy Holidays!
Dyspatch: The Email Marketing Trends That’ll Dominate 2022
It’s that time of year again: Prediction time. Since the future is always hazy, Dyspatch’s Liz Willits pulled together 12 experts to share their thoughts on the email marketing trends that will take off in 2022 and help marketers succeed. I was honored to be included, along with: Dave Gerhardt, Chief Brand…
8 Lessons Learned from Giving 100+ Webinars
With the pandemic shutting down live conferences for the better part of the past two years, B2B marketers have leaned hard on virtual events. And as the number of webinars has risen, so too have people’s expectations. That’s a challenge because there are so many ways big and small to mess them…
The Last Word on November 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Holiday Apple Pie: MPP Is Having An Impact At A Bad Time (MediaPost) Micro-Conversions: What They Are and Why They Matter (MarketingProfs) Email Shopping Reimagined (Postmaster @ Yahoo & AOL) When Cookies…
13 Inclusive Design Changes to Increase Your Digital Marketing Engagement
The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. However, many brands began to realize that huge portions of their customer base benefit from…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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