Email Marketing RulesLitmus: 10 Email Marketing Predictions from the Experts
Litmus invited me and 9 other Litmus Live speakers to share their email marketing predictions for 2023. My prediction was about customer data platforms: “The sunsetting of third-party cookies, launch of Apple’s Mail Privacy Protection and App Tracking Transparency, and other changes have heightened the need of businesses to utilize their cross-channel…
Key International Loyalty Regulations for Global Brands to Know
Laws affecting loyalty program management vary from country to country around the world. Key elements, which are meant to protect consumers, impact the expiration of loyalty points, define restrictions for redemption, and require permission and consent of data collection and use. Some of the laws that our Oracle CrowdTwist customers have to…
4 Ways Brands Go Wrong With Digital Marketing Metrics
Numbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not careful. And in today’s digital marketing world, it’s easier than ever to be fooled by data that’s masquerading as insights. That’s because the end of third-party cookies, the introduction of Mail Privacy…
Loyalty: KPIs that Go Beyond the Transaction
While loyalty programs are ultimately about growing revenue, generating lift, and driving frequency, that doesn’t mean transactions are all you should be measuring. In fact, if that is your only key performance indicator, then you’re almost certainly dampening the growth of your loyalty program. To learn about 4 important loyalty program goals…
The Last Word on October 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports US holiday shopping 2022: ’Tis the season to be (cautiously) optimistic (McKinsey & Co.) Apple’s Mail Privacy Protection One Year Later (MediaPost) Tidying Up: B2B Brands Simplify Their Tech Stacks In Face…
Webbula: What Are the Top Email Marketing Resources for Beginners?
Along with 8 other email marketing experts, I share some of my picks for the best resources for folks just starting out in the industry. My top picks include: Really Good Emails, in addition to signing up to lots of email programs yourself Email Geeks Slack community and the #EmailGeeks community on…
Hard Truths about B2B Personalization, Its Effectiveness, and Its Future
Forget Personalisation, It’s Impossible and It Doesn’t Work. I’ll be honest: When I saw that headline in my Twitter feed, I nearly laughed out loud. In fact, I assumed the piece was satirical. It wasn’t. As a long-time believer in and witness of the power of personalization in email marketing, I was…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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