Email Marketing RulesValidity’s Email After Hours Podcast: Why We’re Still Mad About Apple’s MPP
Since Apple introduced it in 2021, Mail Privacy Protection has had a profound impact on how email marketers operate and many are still struggling with how to adapt. I join Validity’s Guy Hanson and Danielle Gallant on the Email After Hours podcast to discuss everything MPP. We tackle the following questions: How…
Email & Coffee Podcast: ‘The Strategy Comes First’
I join Joi Brooks, the host of the Email & Coffee Podcast, to chat about email marketing strategy. During our conversation, we talk about… Email marketing education The biggest design tip to drive results Building interest and nurturing B2B leads Desiloing marketing and omnichannel customer behavior The critical zero stage of email…
Digital Marketing Redesigns: Our Process for Success
No brand is static. Its business priorities and goals are always evolving. Its technological and channel capabilities are evolving. And its audience and competitors are evolving. One of the ways to stay appropriately positioned in the midst of all of those evolving factors is to do regular digital marketing redesigns. But what…
How Much Harder Has Email Marketing Become?
I celebrated the 10-year anniversary of the 1st edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded 4th edition. A few stats: The 4th edition has 53% more must-follow and recommended rules than the 1st edition (184 vs. 120) The 4th edition’s glossary contains 143%…
6 Loyalty Program Trends to Watch
To stay aligned with consumer wants and needs, loyalty programs must constantly be evolving. That’s never been more true than now, which loyalty programs are experiencing nothing short of a renaissance. Here are the six biggest trends that we’re seeing in the loyalty space. >> Read the entire post on Oracle’s Modern…
AI-Generated Text: Generative AI Concerns & Opportunities for Marketers
Ready or not, we’re rapidly heading into a world where generative AI tools like ChatGPT, Dall-E, and others do more of marketers’ day-to-day work. That transition is not much in question. The only question is how well your organization makes that transition. To make that transition as smoothly as possible, we recommend…
The 5 Biggest Changes from a Decade of Email Marketing Change
Anytime I see someone complaining about how email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that email marketing has undergone tremendous changes, even just in the past 10 years. This has been top of mind…
Second Quarter 2023 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Our second quarter checklist is…
The Last Word on March 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports 3 Ways Data Can Steer You Wrong—and How to Glean Better Insights (MarTech) 100 Abandoned Cart Email Subject Lines — and How To Create More (Constant Contact) The Price Of Privacy:…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
