Email Marketing RulesEmail Newsletters: 9 New Best Practices
Nothing in email marketing is static, because ESP technology, inbox providers, and—most importantly—consumers are constantly changing. That change extends to the email newsletter, a mainstay of B2B marketing and a growing player in B2C marketing, too. To get a read on the latest newsletter trends, I spoke with our Creative Services and…
Marketing Book Podcast: ‘A Lot of Structural Changes to How Email Marketing Works’
Six years after being on the Marketing Book Podcast to discuss the 3rd edition of Email Marketing Rules, I rejoin host Douglas Burdett to talk about the new 4th edition. During our 1 hour and 17 minute conversation, we cover a wide range of topics, including: What’s new in the 4th edition…
AI-Generated Images: Generative AI Concerns & Opportunities for Marketers
Ready or not, we’re rapidly heading into a world where generative AI tools like ChatGPT, Dall-E, and others do more of marketers’ day-to-day work. That transition is not much in question. The only question is how well your organization makes that transition. To make that transition as smoothly as possible, we recommend…
13 Warning Signs of Email Deliverability Problems Ahead
Nothing can destroy your email marketing performance quite like email deliverability problems. Whether it’s the slow slip of inbox placement due to diminishing engagement or the sudden collapse due to a blocklisting, it’s always devastating and usually a shock. But honestly, email deliverability problems are rarely a surprise if you know what…
91 Days Success Podcast: Email Marketing Unleashed
I join Jonathan Mast, the host of the 91 Days Success Podcast, to chat about how to use email marketing wisely, strategically, and productively. During the 50-minute podcast, we talk about: How I got my start in email marketing Why I wrote the 1st edition of Email Marketing Rules Why I’ve now…
10 Years of Email Marketing Rules: What’s Changed & What’s Next
Anytime I see someone complain that email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that the channel has changed dramatically. These changes are top of mind for me personally as I just marked the 10-year…
Generative AI for Email Personalization: A Hallucination Wrapped in Confusion
Let me be blunt: We are so far away from generative AI writing personalized emails in any meaningful way. So very far. Yet, I keep hearing people suggest that generative AI will be writing highly personalized emails to individuals in the not-too-distant future. I don’t think this is a realistic expectation at…
The Last Word on April 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports When Cold Email Ices Your Marketing Program (Only Influencers) AI-Generated Content Is the New Floor (SparkToro) You Are Not a Parrot (New York Magazine) Guess Which Device Has Supplanted Computers As…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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