Email Marketing RulesHot Digital Marketing Redesign Trends: Changes Brands Are Making Now
At Oracle Marketing Consulting, we’re constantly involved in major redesigns of our clients’ digital marketing campaigns. From year to year, the themes and trends driving redesigns change. Here are the biggest factors propelling brands to undergo redesigns right now: More Content Driven by Machine Learning & AI More Live Content Adapting to…
The Fifth Age of Email Deliverability
The feedback mechanisms, controls, and algorithms that inbox providers use to decide whether to block, junk, or deliver email messages to their users continues to evolve. Since the 1990s, there have been five ages of email deliverability, each of which was ushered in by the arrival of a major change: In the…
Sinch CX Education Podcast: Bridging the Gap between Omnichannel Marketing & CX
“We are constantly chasing consumer expectations, and omnichannel is a big one where we’ve been way behind for a very long time, so the urgency to catch up is real.” That’s a snippet from my conversation with Sinch CX Education Podcast host Gwen Lafage, where we focus on embracing an omnichannel marketing…
Loyalty Program KPIs: Measuring Health and Performance
A loyalty program should work for its members as well as your company, says Oracle CrowdTwist Senior Strategist Carly Mathews. It’s a balancing act. And to measure how good of a balance you’re striking, you need to track a variety of key performance indicators. With Oracle CrowdTwist clients, we measure many metrics,…
Mailbox Providers Retiring Inactive Accounts: The Risks & How to Respond
Increasingly, Google, Yahoo, and other mailbox providers are retiring inactive accounts, with the goal of both reducing their storage costs and freeing up desirable account names. While that makes business sense for them, it introduces some risks for email marketers, as well as for consumers. The issue has gained greater urgency with…
6 of My All-Time Favorite Quotes about Marketing
In the new 4th edition of Email Marketing Rules, I include quotes from scores of experts who have impacted how I think about the email channel, as well as about marketing in general. Here, I’d like to share six of my favorite quotes along with the wisdom I see in them. In…
How to Use Apple’s Auto Opens Safely
The most disruptive element of Mail Privacy Protection is that Apple creates a mountain of fake auto-generated open signals to obscure the real opens generated by your subscribers. With MPP adoption at greater than 95%, that mountain is pretty big, especially for B2C brands. Brands’ email marketing programs have been affected differently…
The Last Word on May 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Nonprofit Welcome Email Report (Nonprofit Campaign Lab) 2023 Decision Dilemma Global Study (Oracle) Small Business Leaders Embrace AI: 82% Expect Disruption in the Next 5 Years (Clutch) Accessibility Report 2023 (Email…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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