Email Marketing RulesThe Business Storytelling Show: The Email Marketing Rules to Follow
Some email marketing rules are legally required. Others are essentially required by inbox providers. And still others are driven by the expectations of subscribers. That was the core of the conversation I had with The Business Storytelling Show podcast host Christoph Trappe about email marketing and the 4th edition of Email Marketing…
The Future of Content Marketing: 5 Predictions
While my first love is email marketing, my second is most assuredly content marketing. For me, the two have always gone hand in hand. During my 17 years in the email marketing industry, I’ve written nearly 4,000 blog posts and articles about email and digital marketing, posted about 20,000 social media updates,…
7 of My All-Time Favorite Email Subject Lines & Why
All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action, and any other email element. To help inspire you, I want to share seven of my all-time favorite email subject lines. However, these aren’t just…
The Best Use Cases for Unique Generative AI-Crafted Emails, Unfortunately
I’m hearing about more and more startups and other tech providers offering brands the ability to use generative AI to create unique marketing emails tailored to individual recipients based on collected data. While there’s undoubtedly a range of potential uses for this kind of capability, I see two as being the most…
CSS-Based Interactive Emails: Use Cases & Considerations
Email interactivity brings common web and app experiences into the inbox. In addition to allowing brands to more efficiently use limited real estate in emails, especially above the fold, interactivity significantly lowers the barrier for subscribers to act. While it may seem like an email interaction and an email click would be…
The Last Word on August 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Only A Small Percentage Of Firms Are Compliant With CCPA And CPRA, Study Finds (MediaPost) AI Is Killing the Old Web, and the New web Struggles to be Born (The Verge)…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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